The digital marketing world is a-buzz this week with news that Global Head of Instagram Adam Mosseri announced Instagram would ‘no longer be a square photo sharing app’. Alarming photo-loving Instagram users world-wide. 

In June 2021, Instagram finally decided to reveal more about how the Instagram platform actually ranks content, demystifying the ranking system giving creators, brands, and users alike insights into how the platform ranks content and chooses what to show to whom in which parts of the app. We share the essential extracts from Adam Mosseri's update.